1. Sensitivity: ATP assays are highly sensitive, capable of detecting low levels of ATP, making them suitable for various types of samples. 2. Speed: The assays are relatively quick, often providing results within minutes. 3. Quantitative: They provide quantitative data that can be used to compare different samples or conditions. 4. Non-Radioactive: Unlike some other assays, ATP assays do not require the use of radioactive materials, making them safer and more environmentally friendly.