Quality measures are crucial for multiple reasons. They help to: - Enhance Patient Outcomes: By adhering to established quality guidelines, healthcare providers can significantly improve survival rates and quality of life for cancer patients. - Ensure Consistency: Quality measures standardize care across different healthcare settings, ensuring that all patients receive the same level of high-quality care. - Facilitate Continuous Improvement: These measures allow healthcare providers to identify areas needing improvement and implement necessary changes. - Provide Accountability: They make it easier for patients, payers, and regulatory bodies to hold healthcare providers accountable for the care delivered.